

GliaCircle
A community platform for India's medical professionals — bringing together courses, college counselling, curated benefits, and peer connection under one trusted roof.
Doctors
USERS
India
Market
CME
Certified Courses
One
Ecosystem. Many Needs.
My role
Sole designer, end to end.
Across 6 months, I owned the entire design process — from first research conversations to production-ready handoff — with no other designer on the team.
Product Designer
6 months
Solo
Figma
Framer
Lottie
01
Research & Discovery
User interviews, competitive analysis, and surveys with doctors and students — defining what GliaCircle needed to be, and what it didn't.
02
Information Architecture & Flows
Mapped the full product — navigation, content hierarchy, onboarding, and how community, benefits, counselling, and courses connected into one coherent system.
03
UI Design
Every screen from scratch — dashboard, brand pages, counselling flows, course cards, mobile — with a full component system built in Figma.
04
Prototyping & Motion
Interactive prototypes in Framer, micro-animations in Lottie — bringing the design to life for stakeholder reviews and user testing sessions.
05
Dev Handoff
Spec documentation, design tokens, and component annotations — working directly with engineering to ensure the build matched the design intent.
A platform built around what India's doctors actually need -
community, savings, guidance, and growth.
GliaCircle sits inside the Marrow ecosystem but goes far beyond learning — exclusive deals on Apple, medical equipment and travel, expert college counselling, a verified peer network, and professional courses, all in one place.
The Marrow foundation
Built on the Marrow platform.
Marrow is India's most trusted medical learning platform — used by lakhs of MBBS students and doctors. GliaCircle is Marrow's next product: taking that foundation of trust and building a platform that serves the full life of a medical professional, not just their exam prep.
Where Marrow gave doctors a place to learn, GliaCircle gives them a place to belong — exclusive savings on brands they actually use, expert counselling at career crossroads, a verified community of peers, and clinical courses when they want to go deeper.
6 Lakh+
Active users on Marrow
600+
Medical colleges represented
#1
Medical learning app in India
90k+
New MBBS seats every year
What GliaCircle offers
What GliaCircle offers.
Professional Courses
CME-certified programmes like CPCDM and POCUS — helping clinicians upskill in specialised areas that matter to their practice.
College Counselling
Expert-led guidance on college selection, specialisation planning, NEET PG strategy, and navigating the counselling process.
Peer Community
A verified space to connect with fellow doctors and students — share clinical experiences, ask questions, and find your people.
Curated Benefits
Exclusive deals on medical equipment, Apple devices, travel, and more — handpicked for the medical lifestyle, not a generic audience.
Curated benefits
Exclusive offers, built for the medical life.
Generic discount platforms weren't built for doctors. GliaCircle partners with brands that actually matter to the medical community — from Apple devices to medical equipment, travel to nutrition — and negotiates access that isn't available anywhere else.
Apple & Tech
Exclusive pricing on MacBooks, iPads, and accessories — through verified education and professional programmes not available to the general public.
Apple · Samsung · Lenovo
Medical Equipment
Discounts on stethoscopes, diagnostic tools, and clinical equipment from trusted medical brands — at prices that recognise you're building a practice, not just shopping.
Littmann · Welch Allyn · 3M
Travel & Stay
Preferred rates for conference travel, relocation, and leisure — for doctors who move cities for residency, attend CME events, or simply need a break.
Hotels · Flights · Cab services
Lifestyle & Wellness
Subscriptions, nutrition, fitness, and everyday brands — curated for the long hours and demanding schedule that define a medical professional's life.
Fitness · Food · Subscriptions
6L+
active users already on the Marrow platform — a ready community for GliaCircle to serve.
79%
of surveyed doctors said they'd join a verified community platform built exclusively for them.
74%
were unaware that any exclusive benefits or community platform for doctors in India even existed.
Who we're designing for
Two users. Two stages of the same journey.
MBBS Student
Priya Nair
22 · 3rd year MBBS · Manipal, Karnataka
Priya moved from Kerala to Manipal at 18. She's deep into her clinical years, preparing for university exams while keeping an eye on NEET PG. She doesn't know which specialisation she wants yet, and navigating that decision — with no one around her who's been through it recently — feels overwhelming. She wants peer connection and expert guidance, not just study material.
Goals
Find seniors and mentors who've been through this
Get honest advice on specialisation choices
Access relevant tools and brands on a student budget
FRUSTRATIONS
Generic platforms don't understand medical student life
No trusted community to turn to for real answers
College counselling feels like a guessing game
"I know how to study. I just don't know how to navigate what comes after."
Resident Doctor
Dr. Arjun Mehta
22 · 3rd year MBBS · Manipal, Karnataka
Arjun is two years into his residency at a large government hospital. Between 90-hour weeks and a stipend that barely covers rent, he's figuring out how to buy a decent laptop, save on travel home, and find peers in his specialty across the country — all while staying clinically sharp. He doesn't want five different apps. He wants one place that understands his life.
Goals
Get real savings on Apple, equipment, and travel
Connect with residents and specialists across India
Upskill in areas relevant to his clinical work
FRUSTRATIONS
Generic platforms have nothing for doctors specifically
Resident stipends don't stretch far without smart savings
Hard to find community during a demanding residency
"I want one place that's actually built for doctors — deals, community, courses — not something I have to adapt."
Competitive landscape
Mapping the existing landscape.
Courses, discount platforms, and community groups exist in isolation. No platform combines these into a single verified, medical-specific space. This is the gap GliaCircle addresses.
Standalone CME Platforms
DocMode, Medscape, AMBOSS
CME platforms focused on course delivery. They serve doctors who want to learn but operate purely as content libraries — no community layer, no benefits, no counselling. Transactional by design.
What's missing
No verified community
No peer mentorship
No counselling
No curated benefits
No India-specific trust
WhatsApp / Telegram Groups
Informal doctor groups
Doctors self-organise in messaging groups — unverified, unstructured, and with no professional guardrails. The de facto "community" for most medical professionals, but with none of the substance.
What's missing
No identity verification
No moderation
No structured learning
No benefits
No career guidance
General Discount Platforms
StudentBeans, Zingoy, CashKaro
Broad-audience discount aggregators that doctors occasionally stumble across. Not built for medicine — no verification, no curation, no understanding of the medical lifestyle. Doctors are an afterthought, not the audience.
What's missing
Not medical-specific
No counselling
No community
No doctor verification
No brand trust
Platform goals
What GliaCircle is designed to do.
01
Build a home for India's medical community
A verified, trusted space where doctors and students can connect, learn, and grow — built on Marrow's existing foundation of trust.
04
Connect doctors with peers who get it
A verified professional network — not a WhatsApp group, but a structured community of doctors and students who share the same experiences.
02
Deliver benefits that actually fit the lifestyle
Exclusive savings on Apple, medical equipment, travel, and more — negotiated for doctors specifically, not repurposed from a generic student deal sheet.
05
Make clinical upskilling accessible
CME-certified courses like CPCDM and POCUS — available alongside community and benefits, designed around clinical schedules, not classroom timetables.
03
Guide students through consequential decisions
College counselling that takes the guesswork out of one of the most important choices a medical student will make.
06
Grow with every stage of a medical career
From MBBS year one to active practice — GliaCircle is designed to be relevant at every stage, not just one moment of the journey.
Wireframes & flows
Structure before surface.
Before any visual decisions were made, the focus was on mapping how users move through the platform — from first landing to becoming an active member. These low-fidelity wireframes defined the information hierarchy, key flows, and content placement.
Flow 01
Onboarding
How a new user discovers GliaCircle, verifies their identity as a medical professional, and reaches the main dashboard for the first time.

Flow 01
Landing page expereince
The core member journey — navigating from the dashboard to benefits, courses, counselling, and community. How content is surfaced and what the priority hierarchy looks like.

Design explorations
Directions considered along the way.
Not every direction made it to the final product. These explorations capture the visual and interaction decisions that were tested — layouts that were tried, component styles that were iterated, and approaches that informed what GliaCircle ultimately became.
FINAL DESIGNS
The platform.
Flow 01
Onboarding flow
First-time user journey — from landing to verified member. Scroll to see all screens.
Flow 02
Pre-login
What a new visitor sees — the landing experience before signing up.


Flow 03
The member home.
A personalised dashboard giving verified members access to active offers, enrolled courses, counselling sessions, and community — all in one place.

Get in touch
shubhratiwari100@gmail.com
Open to conversations about design, collaboration, or just a good playlist recommendation.
© 2026 Shubhra Tiwari







