GliaCircle

A community platform for India's medical professionals — bringing together courses, college counselling, curated benefits, and peer connection under one trusted roof.

Doctors

USERS

India

Market

CME

Certified Courses

One

Ecosystem. Many Needs.

My role

Sole designer, end to end.

Across 6 months, I owned the entire design process — from first research conversations to production-ready handoff — with no other designer on the team.

Product Designer

6 months

Solo

Figma

Framer

Lottie

01

Research & Discovery

User interviews, competitive analysis, and surveys with doctors and students — defining what GliaCircle needed to be, and what it didn't.

02

Information Architecture & Flows

Mapped the full product — navigation, content hierarchy, onboarding, and how community, benefits, counselling, and courses connected into one coherent system.

03

UI Design

Every screen from scratch — dashboard, brand pages, counselling flows, course cards, mobile — with a full component system built in Figma.

04

Prototyping & Motion

Interactive prototypes in Framer, micro-animations in Lottie — bringing the design to life for stakeholder reviews and user testing sessions.

05

Dev Handoff

Spec documentation, design tokens, and component annotations — working directly with engineering to ensure the build matched the design intent.

A platform built around what India's doctors actually need -

community, savings, guidance, and growth.

GliaCircle sits inside the Marrow ecosystem but goes far beyond learning — exclusive deals on Apple, medical equipment and travel, expert college counselling, a verified peer network, and professional courses, all in one place.

The Marrow foundation

Built on the Marrow platform.

Marrow is India's most trusted medical learning platform — used by lakhs of MBBS students and doctors. GliaCircle is Marrow's next product: taking that foundation of trust and building a platform that serves the full life of a medical professional, not just their exam prep.

Where Marrow gave doctors a place to learn, GliaCircle gives them a place to belong — exclusive savings on brands they actually use, expert counselling at career crossroads, a verified community of peers, and clinical courses when they want to go deeper.

6 Lakh+

Active users on Marrow

600+

Medical colleges represented

#1

Medical learning app in India

90k+

New MBBS seats every year

What GliaCircle offers

What GliaCircle offers.

Professional Courses

CME-certified programmes like CPCDM and POCUS — helping clinicians upskill in specialised areas that matter to their practice.

College Counselling

Expert-led guidance on college selection, specialisation planning, NEET PG strategy, and navigating the counselling process.

Peer Community

A verified space to connect with fellow doctors and students — share clinical experiences, ask questions, and find your people.

Curated Benefits

Exclusive deals on medical equipment, Apple devices, travel, and more — handpicked for the medical lifestyle, not a generic audience.

Curated benefits

Exclusive offers, built for the medical life.

Generic discount platforms weren't built for doctors. GliaCircle partners with brands that actually matter to the medical community — from Apple devices to medical equipment, travel to nutrition — and negotiates access that isn't available anywhere else.

Apple & Tech

Exclusive pricing on MacBooks, iPads, and accessories — through verified education and professional programmes not available to the general public.

Apple · Samsung · Lenovo

Medical Equipment

Discounts on stethoscopes, diagnostic tools, and clinical equipment from trusted medical brands — at prices that recognise you're building a practice, not just shopping.

Littmann · Welch Allyn · 3M

Travel & Stay

Preferred rates for conference travel, relocation, and leisure — for doctors who move cities for residency, attend CME events, or simply need a break.

Hotels · Flights · Cab services

Lifestyle & Wellness

Subscriptions, nutrition, fitness, and everyday brands — curated for the long hours and demanding schedule that define a medical professional's life.

Fitness · Food · Subscriptions

6L+

active users already on the Marrow platform — a ready community for GliaCircle to serve.

79%

of surveyed doctors said they'd join a verified community platform built exclusively for them.

74%

were unaware that any exclusive benefits or community platform for doctors in India even existed.

Who we're designing for

Two users. Two stages of the same journey.

MBBS Student

Priya Nair

22 · 3rd year MBBS · Manipal, Karnataka

Priya moved from Kerala to Manipal at 18. She's deep into her clinical years, preparing for university exams while keeping an eye on NEET PG. She doesn't know which specialisation she wants yet, and navigating that decision — with no one around her who's been through it recently — feels overwhelming. She wants peer connection and expert guidance, not just study material.

Goals

Find seniors and mentors who've been through this

Get honest advice on specialisation choices


Access relevant tools and brands on a student budget


FRUSTRATIONS

Generic platforms don't understand medical student life

No trusted community to turn to for real answers

College counselling feels like a guessing game

"I know how to study. I just don't know how to navigate what comes after."

Resident Doctor

Dr. Arjun Mehta

22 · 3rd year MBBS · Manipal, Karnataka

Arjun is two years into his residency at a large government hospital. Between 90-hour weeks and a stipend that barely covers rent, he's figuring out how to buy a decent laptop, save on travel home, and find peers in his specialty across the country — all while staying clinically sharp. He doesn't want five different apps. He wants one place that understands his life.

Goals

Get real savings on Apple, equipment, and travel

Connect with residents and specialists across India

Upskill in areas relevant to his clinical work

FRUSTRATIONS

Generic platforms have nothing for doctors specifically

Resident stipends don't stretch far without smart savings

Hard to find community during a demanding residency

"I want one place that's actually built for doctors — deals, community, courses — not something I have to adapt."

Competitive landscape

Mapping the existing landscape.

Courses, discount platforms, and community groups exist in isolation. No platform combines these into a single verified, medical-specific space. This is the gap GliaCircle addresses.

Standalone CME Platforms

DocMode, Medscape, AMBOSS

CME platforms focused on course delivery. They serve doctors who want to learn but operate purely as content libraries — no community layer, no benefits, no counselling. Transactional by design.

What's missing

No verified community

No peer mentorship

No counselling

No curated benefits

No India-specific trust

WhatsApp / Telegram Groups

Informal doctor groups

Doctors self-organise in messaging groups — unverified, unstructured, and with no professional guardrails. The de facto "community" for most medical professionals, but with none of the substance.

What's missing

No identity verification

No moderation

No structured learning

No benefits

No career guidance

General Discount Platforms

StudentBeans, Zingoy, CashKaro

Broad-audience discount aggregators that doctors occasionally stumble across. Not built for medicine — no verification, no curation, no understanding of the medical lifestyle. Doctors are an afterthought, not the audience.

What's missing

Not medical-specific

No counselling

No community

No doctor verification

No brand trust

Platform goals

What GliaCircle is designed to do.

01

Build a home for India's medical community

A verified, trusted space where doctors and students can connect, learn, and grow — built on Marrow's existing foundation of trust.

04

Connect doctors with peers who get it

A verified professional network — not a WhatsApp group, but a structured community of doctors and students who share the same experiences.

02

Deliver benefits that actually fit the lifestyle

Exclusive savings on Apple, medical equipment, travel, and more — negotiated for doctors specifically, not repurposed from a generic student deal sheet.

05

Make clinical upskilling accessible

CME-certified courses like CPCDM and POCUS — available alongside community and benefits, designed around clinical schedules, not classroom timetables.

03

Guide students through consequential decisions

College counselling that takes the guesswork out of one of the most important choices a medical student will make.

06

Grow with every stage of a medical career

From MBBS year one to active practice — GliaCircle is designed to be relevant at every stage, not just one moment of the journey.

Wireframes & flows

Structure before surface.

Before any visual decisions were made, the focus was on mapping how users move through the platform — from first landing to becoming an active member. These low-fidelity wireframes defined the information hierarchy, key flows, and content placement.

Flow 01

Onboarding

How a new user discovers GliaCircle, verifies their identity as a medical professional, and reaches the main dashboard for the first time.

Flow 01

Landing page expereince

The core member journey — navigating from the dashboard to benefits, courses, counselling, and community. How content is surfaced and what the priority hierarchy looks like.

Design explorations

Directions considered along the way.

Not every direction made it to the final product. These explorations capture the visual and interaction decisions that were tested — layouts that were tried, component styles that were iterated, and approaches that informed what GliaCircle ultimately became.

FINAL DESIGNS

The platform.

Flow 01

Onboarding flow

First-time user journey — from landing to verified member. Scroll to see all screens.

Flow 02

Pre-login

What a new visitor sees — the landing experience before signing up.

Flow 03

The member home.

A personalised dashboard giving verified members access to active offers, enrolled courses, counselling sessions, and community — all in one place.

Get in touch

shubhratiwari100@gmail.com

Open to conversations about design, collaboration, or just a good playlist recommendation.

© 2026 Shubhra Tiwari