Feature Work  ·  iOS & Android  ·  Product Design

Marrow is India's leading platform for medical postgraduate entrance preparation — trusted by lakhs of doctors across NEET PG, INI-CET, and beyond. I joined as a product designer working on features, flows, and improvements across a product already deeply embedded in people's lives.

lakhs of doctors

3

projects shown here

A small slice of the work — selected to show the breadth of problems tackled within an existing, live product.

Context

Designing inside
a living product.

Well-established product

Years of design decisions, patterns, and user habits already baked in. Every change had to feel native.

Lakhs of active users

Hundreds of thousands of students in high-stakes exam prep. Any UX misstep has real consequences.

First principle

Minimal change, always first.

Before exploring bold directions, the first question was always: can we solve this by changing as little as possible? Sweeping redesigns weren't an option.

01

Interactive Videos

02

Renew Experience

03

Marrowthon

Feature · Video

Interactive
Videos

UX Designer

ROLE

6 Months

TIMELINE

ios/Android

PLATFORM

BRIEF

Project Overview

Students spend a significant amount of time watching MCQ discussion videos during exam preparation, but the current experience is largely passive and linear.

Although the content itself is valuable, the product does not support the natural behaviour students already exhibit while learning. Users frequently pause the video, attempt the question on their own, resume playback, seek forward to check the answer, and go back if they are wrong.

From a UX perspective, this creates unnecessary friction, repeated effort, and breaks the learning flow.

The brief for this project was to redesign the MCQ discussion videos experience in a way that feels more interactive, intuitive, and responsive to real student behaviour.

Instead of forcing users to manually create their own learning flow, the product should support that flow directly through in-video interactions, instant feedback, and easier navigation.

PROBLEM

Students built a workaround. The product never noticed.

Students already try to make MCQ videos interactive on their own. Instead of passively watching, they pause, solve, seek, and resume repeatedly throughout the session.

This creates unnecessary effort and breaks the natural learning flow.

01- Current User Behaviour

Pause Video

Students pause the video as soon as the MCQ appears so they can attempt it independently.

Solve Manually

They try to solve the question on their own before hearing the faculty explanation.

Resume Playback

Once they decide on an answer, they continue the video to check whether they were correct.

Seek Forward

If they are right, they manually skip ahead to save time and move to the next question.

Seek Backward

If they are wrong, they often go back to listen to the explanation again.

02- Pain Points

User Friction

These are the functional issues users face while navigating the current experience.

Too much manual effort

Users constantly pause, seek, and scrub through the video.

Hard to find answers

There is no clear indicator of where the correct answer is revealed.

Poor experience on 2x speed

Fast playback makes it even harder to pause and seek accurately.

Slow navigation

Moving between questions takes more time than necessary.

Breaks learning flow

Constant interruptions make the experience feel fragmented.

Emotional Friction

Beyond usability, the current experience also creates frustration and fatigue.

Feels repetitive

Users repeat the same pause-and-seek behaviour for every question.

Wastes time

Exam-focused students want faster ways to move through content.

Creates frustration

Finding answers manually feels inefficient and tiring.

Less engaging

The experience feels passive instead of interactive.

Adds stress during exam prep

Too much effort during revision can feel overwhelming.

GOAL

Opportunity, Solution & Design Principles

Students are already trying to create an interactive flow manually by pausing, solving, seeking, and resuming videos on their own.

The opportunity was to support this behaviour directly inside the product.

What are we solving ?

Solve inside the player

Answer MCQs without leaving the video.

Instant feedback

Know immediately if the answer is correct.

Faster progression

Move to the next MCQ without manual seeking.

Explanation revisit

Go back to explanations more easily.

Less manual effort

Reduce pause, seek, and scrub behaviour.

Better engagement

Make learning feel more active.

Defining Principles

Persistent actions

Keep answer options and “Next MCQ” visible.

Non-intrusive design

Do not interrupt the learning flow.

Clear feedback

Show correct and wrong states instantly.

Playback aware

Work smoothly across pause states and 2x speed.

EXPLORATIONS

Exploring the experience

Different interaction patterns were explored to understand what would feel the most useful and least disruptive.

The focus was on balancing engagement with simplicity.

OPTION 1

Full-Page Overlay

Long questions  ·  Image-heavy content  ·  High focus interactions

OPTION 2

Side Panel Layout : Auto pause with timer

More focused  ·  Better for important questions  ·  Slightly more disruptive

OPTION 3

Side Panel Layout : Continue Playing

More natural  ·  Less intrusive  ·  Better for fast-paced viewing

CHOSEN DIRECTION

EXPLORATIONS

UI Explorations

Different interaction patterns were explored to understand which layout felt the most intuitive, least disruptive, and most effective for learning.

The focus was on balancing usability, visibility, and engagement without interrupting the video flow.

FINAL

The solution

SCREEN 1

Feature Introduction

Feature only appears in landscape mode and a tooltip pops up the first time it's opened

SCREEN 2

Feature Setting

The feature is optional and the user can turn it off using the toggle in the settings

SCREEN 3

Default MCQ State

SCREEN 4

MCQ Selection State

Get in touch

shubhratiwari100@gmail.com

Open to conversations about design, collaboration, or just a good playlist recommendation.

© 2026 Shubhra Tiwari